Practical digital help for Brisbane small businesses, without the agency runaround.
I look at your whole online presence, your website, your Google Business Profile, local search and your socials, and do the ongoing work that keeps all of it going. You deal with me directly. No account manager, no team you never meet, no handover halfway through.
Twenty years of communications work, applied to your business.
Twenty years in communications is the short version. Most of that work was the same job wearing different clothes: take something complicated, work out what the person on the other end actually needs to know, and say it plainly enough that they can act on it. Different subject matter every time. Same problem underneath.
How a small business shows up online is that problem again. You know your business inside out, which is exactly why it is hard to explain to a stranger in a few seconds, whether they meet you on Google, on your website or on your socials. I am the stranger. So I ask the dull questions first, the ones about what you sell, who buys it and what they type into Google, and I work from the answers rather than from a template.
The doing part is real and it matters. It is not the hard part. The hard part is deciding what to fix first, what to leave alone, and what a customer needs to see before they will get in touch. That decision is where most small businesses go wrong online, and it is made long before anyone opens a design tool or boosts a post.
Not an agency, and not three separate specialists.
There are three ways to buy this kind of work and it is worth knowing which one you are getting. An agency gives you a team and a process, and somewhere in that process the person who understood your business hands you to someone who does not. Or you hire the pieces separately, a web designer, an SEO company and someone for the socials, and nobody looks at how they fit together. What I do sits between them. I learn the business, look at all of it, do the work, and I am still the person you email in six months.
I will also tell you when the answer is to spend nothing. Not every business needs a new website, and a new website will not rescue a Google listing that is not verified. If the most useful thing I can do is a two hour fix, I will say so and you can decide whether it is worth paying me for. That costs me a sale occasionally. It is still the right answer.
- I do the work myself, start to finish. No account manager.
- I am still the person answering your email in six months.
- Not an agency, and not three separate specialists who never talk to each other.
- I will tell you when the honest answer is to spend nothing.
What I look at.
Your website
Whether it says what you actually do, works on a phone and gives people one obvious next step.
Google Business Profile and local search
Getting found by people searching nearby, through your Google Business Profile and local search.
Socials and advertising
A light touch that keeps your accounts active, and small advertising tests when they make sense.
Keeping it all working
Keeping the site, the listing and the socials up to date together, so nothing quietly breaks.
Where I work.
Newstead Digital is based in Newstead, on the inner north side of Brisbane, and most of the businesses I work with are in and around the city. Distance is not the limit. The It’s About Love redesign was for a marriage celebrant in Adelaide. Local search is the one part of this work that is genuinely tied to a place, and the place that matters is wherever your customers are, not where I sit.
Are you happy with how your business shows up (or doesn’t show up) online?
You do not need to know what the problem is before you get in touch. Tell me what is bothering you about how you show up online, and I will tell you what I would do and whether it is worth doing.