Local SEO and digital marketing, in plain English.
Straight answers to the questions that come up about getting found online. Each one starts with a TL;DR, so you can stop there if that is all you need.
Local SEO 5 min read
Local SEO vs Google Ads: one you rent, one you own
Google Ads stop the day you stop paying. Local SEO builds something you keep. Here's the difference, and where a small local business should start.
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Google Business Profile or Facebook: where should a small business start?
Why Google usually comes first for a local business, where Facebook still earns its place, and what to do on each if you only have an hour a week.
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Which businesses need local SEO the most?
The businesses that get the most from local SEO, the ones that need it less, and a quick way to tell which group yours is in.
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How long does local SEO take to work?
Why local SEO has no fixed timeline, what can change in weeks, what takes months, and how to tell whether it's working.
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What is local SEO, and why does it matter for a small business?
Local SEO in plain English: what it is, how Google decides which nearby businesses to show, and why it matters more to a small business than a big one.
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